A. Academic Sociologists — more
sociologists are employed as teachers than in any other capacity.
1. Most teaching sociologists also serve as researchers, administrators
or social critics.
2. Most of these researchers engage in basic or pure research.
B. Professional Sociologists
in the Workplace - According to Peter Rossi and William Foote Whyte, two prominent
applied sociologists, sociology can be applied to the workplace in three major ways.
1. Through APPLIED SOCIAL RESEARCH, which utilizes the use
of sociological knowledge and research skills to obtain information for various
groups and organizations. Most of this research uses three specific types: DESCRIPTIVE
STUDIES, ANALYTICAL, and EVALUATIVE STUDIES.
2. Through SOCIAL ENGINEERING, which attempts to change the
way a society, community, organization, institution, or group is arranged so that
a particular goal may be achieved.
3. Through CLINICAL SOCIOLOGY, which utilizes sociological
perspectives, theories, concepts, research and methods for consulting and providing
technical assistance to individuals, groups, or organizations.
C. Nonsociologists in the Workplace
1. The study of sociology offers valuable preparation for other
types of careers.
2. Sociology is useful in developing research skills, critical
thinking and problem-solving skills, interpersonal skills, and communication skills.
All of these skills are important in most occupations.
D. Nonsociologists in Society
and Other Social Environments
1. The understanding of sociological principles should interest
every social being.
a. Sociology concentrates on an enormous range of topics and
events.
b. Sociology teaches us to consider perspectives other than
our own and to look beyond the individual in our efforts to understand individual
behavior.
c. Sociology helps us to understand ourselves.
2. C. Wright Mills wrote that the “sociological imagination”
enables one to distinguish between personal troubles and public issues. By understanding
how our own personal problems are generated by social forces, we are better able
to deal with the problem.
3. Sociology can help us with most of our important personal
decisions, such as whether to get married, whether to have children, whether to
buy a home, what type of career to pursue and when to retire.
4. In summary, sociology is certainly relevant to a college
education; it can provide a tool for improving the quality of one’s own life and
the lives of others as well.
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